How do you promote an auto repair shop on Google Display?
Google Display shrinks your ad down to a small box on someone else's website, so it has to prove something in a glance, not perform. Open on the actual part your shop replaces most — a worn brake pad, a corroded battery terminal — held in a gloved hand, not a stock photo of an engine. Follow it with your own customer saying one real sentence about the wait time or the price, on camera or as text pulled from a review. A 16:9 or 1:1 render at 15 to 20 seconds works for both the banner slots and the square placements inside apps and sites; keep the shop name and phone number inside the middle third so a narrow banner crop doesn't cut it off.
Formats
16:9 · 1:1 · 9:16
Length
5-60 seconds
Where it runs
Google Display placements, websites, in-app placements
From the guide to auto repair shops
The first three seconds: the part, in your hands
Open on the worn part itself, the cracked belt, the brake pad next to a new one, the filter black with use, held in a gloved hand under shop lights. It is instantly legible and slightly alarming, which is the right feeling. Put the job name in text over it. Do not open on your building, your sign or a mechanic smiling at the camera. A driver with a dashboard light wants to see the problem.
Video Ads for Auto Repair Shops: The Repair, the Price and the Next Open SlotFrom the guide to Google display
The first seconds, on-screen text and narration
Assume silence and a small window. Put the brand and the offer on screen in the opening second in type that reads at a glance, and keep the number of words on any frame low. Narration is a bonus for the rare viewer who unmutes, so ask for captions too. One idea per video works better than three, and a still, readable end frame beats a fast outro.
Video for Google Display placements, built from a written briefA brief you can paste
Paste this into the studio chat, or change the names and numbers first.
A 15-second video ad for Google Display for our auto repair shop. Open on a worn brake pad held up next to a new one, close on the difference. Cut to a real customer quote as on-screen text: 'In and out in 40 minutes, and they showed me the old part.' Then our shop front and a mechanic waving. On-screen text: brake service, same-day. End card with shop name, phone number and city, all centered so it survives a banner crop. No music, generated narration reading the customer quote in a plain American accent. Render in 16:9 and again in 1:1.
Questions people ask
What size does the video need to be for Google Display?
Render 16:9 at 1920 × 1080 for the wider banner and video placements, and 1:1 at 1080 × 1080 for the square ones inside apps and partner sites. Both come from the same brief as two versions, so you're not paying twice for the plan, just for each render.
Can the video use my own shop's footage instead of stock parts?
Yes, and it should — upload a photo or clip of the actual part, counter or mechanic and the studio composes the video from that. It doesn't generate footage, so anything that isn't yours needs to come from what you upload.
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Make this video today
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