Video ad ideas by industry, platform, occasion and format
Two hundred short guides. Each one says what to put in the first seconds, which offer to state, which format and length to render, and gives a brief you can paste into the studio as it is.
By industry
Videos for the kind of business you run: what your customers respond to and how to show it.
- Short video ads for restaurants, from a chat brief to a posted Reel
- Short video ads for cafes and coffee shops, made from a chat brief
- Short video ads for bakeries, from a brief in chat to a Reel you can post
- Short video ads for bars and pubs, planned in chat and rendered as MP4
- Short video ads for food trucks, briefed in chat and rendered the same day
- Short video ads for meal prep and subscription food services
- Short video ads for grocery delivery services and apps
- Short video ads for breweries and taprooms
- Short video ads for wineries, vineyards and tasting rooms
- Short video ads for catering companies and event caterers
- Short video ads for dental practices and clinics
- Short video ads for medical clinics and primary care practices
- Short video ads for physiotherapy and rehab clinics
- Short video ads for chiropractic clinics
- Short video ads for opticians and eyewear stores
- Short video ads for pharmacies and chemists
- Short video ads for veterinary clinics and animal hospitals
- Short video ads for plastic surgery and aesthetic clinics
- Short video ads for hearing care clinics and hearing aid providers
- Short video ads for senior home care and in-home care agencies
- Short promo videos for gyms, from free-trial offers to new class launches
- Promo videos for yoga studios, from intro passes to a new term of classes
- Promo videos for personal trainers, from intro sessions to online coaching
- Promo videos for martial arts schools, from kids' trial weeks to adult beginner courses
- Promo videos for dance studios, from beginner course intakes to recital season
- Promo videos for swimming schools, from toddler classes to adult beginner lessons
- Promo videos for climbing gyms, from first-timer intro sessions to route-set nights
- Promo videos for Pilates studios, from reformer intro packs to new class times
- Promo videos for sports clubs, from junior registration to matchday and sponsors
- Video ads for supplement brands, from new flavor drops to subscription bundles
- Promo videos for hair salons, from color transformations to new-client offers
- Promo videos for barbershops, from fade reveals to walk-in hours and prices
- Promo videos for nail salons, from seasonal sets to fill prices and booking
- Promo videos for spas, from midweek day passes to gift vouchers and packages
- Promo videos for tattoo studios, from flash days to guest artists and open books
- Video ads for cosmetics brands, from shade launches to bundles and refills
- Video ads for skincare brands, from texture shots to routine sets and refills
- Video ads for perfume brands, from discovery sets to a new fragrance launch
- Promo videos for lash and brow studios, from full sets to refills and lamination
- Promo videos for massage therapists, from first appointments to gift cards
- Video Ads for Real Estate Agents: Turn a New Listing Into a Tour Buyers Finish
- Video Ads for Property Developers: Turn Renders and Floor Plates Into an Off-Plan Launch Film
- Video Ads for Mortgage Brokers: Turn One Client Question Into a 30-Second Answer
- Video Ads for Insurance Agents: One Coverage Gap, One Local Face, Thirty Seconds
- Video Ads for Vacation Rentals: A 20-Second Tour That Answers the Booking Questions
- Video Ads for Hotels: One Room, One Rate, One Reason to Book This Week
- Video Ads for Hostels: The Dorm, the Common Room and the Price a Backpacker Is Checking
- Video Ads for Travel Agencies: One Destination, One Departure Date, One Price
- Video Ads for Tour Operators: Show the First Hour of the Tour, Not the Brochure
- Video Ads for Car Rentals: The Car, the Daily Rate and Where to Pick It Up
- Video Ads for Car Dealers: One Unit, One Price, One Walkaround
- Video Ads for Auto Repair Shops: The Repair, the Price and the Next Open Slot
- Video Ads for Car Washes: Foam, Shine, and the Monthly Plan on Screen
- Video Ads for Tire Shops: The Seasonal Changeover, Priced and Bookable
- Video Ads for EV Charging: Connector, Kilowatts and How Payment Actually Works
- Video Ads for Motorcycle Dealers: Sound, Stance and the Out-the-Door Price
- Video Ads for Bike Shops: One Build, One Price, and a Service Slot This Week
- Video Ads for Driving Schools: The Price Per Lesson and the Next Free Slot
- Video Ads for Moving Companies: The Wrap, the Truck, and a Quote That Does Not Move
- Video Ads for Logistics Companies: Lanes, Service Levels and Recruiting Drivers
- Video ads for plumbers that turn a burst pipe into a booked callout
- Video ads for electricians, from consumer unit upgrades to EV charger installs
- Video ads for roofing companies, from a missing slate to a full re-roof
- Video ads for landscapers and garden design that sell the after
- Video ads for painters and decorators, from one room to a whole exterior
- Video ads for cleaning services, from weekly homes to end-of-tenancy
- Video ads for locksmiths: lockouts at midnight, security upgrades by day
- Video ads for HVAC companies that land before the first cold snap
- Video ads for solar installers that answer the payback question
- Video ads for pest control that get the call without the close-ups
- Video ads for law firms, from personal injury to family and immigration
- Video ads for accountants and bookkeepers that fill the January diary
- Video ads for marketing agencies, for your pitch and your clients' campaigns
- Video ads for web design studios, from portfolio reels to client pitches
- Video ads for recruiters, from single roles to always-on candidate pipelines
- Video ads for coworking spaces that turn a day pass into a monthly desk
- Video ads for business coaches that turn a scroll into a discovery call
- Video ads for independent consultants that open doors before the call
- Video ads for photographers that put your portfolio into a feed
- Video ads for wedding planners that turn a Pinterest board into a call
- Video Ads for SaaS Companies That Show the Product Doing the Work
- Video Ads for Mobile Apps, From App Store Preview to Reels Cut
- Video Ads for Fintech Apps That Explain the Money Part Plainly
- Video Ads for Online Courses, Built From Your Syllabus and Lesson Clips
- Video Ads for Language Schools, Narrated in Every Language You Teach
- Video Ads for Private Tutors, Aimed at the Parent Doing the Booking
- Video Ads for Daycares That Show Parents the Room Before They Visit
- Video Ads for Music Teachers, Built Around the Sound of a Real Lesson
- Video Ads for Bootcamps That Answer the Career-Changer's Real Questions
- Video Ads for Universities, From Open Day Invites to Program Pages
- Video Ads for Fashion Boutiques, Made From the Clothes on Your Rail
- Video Ads for Sneaker Stores, Built for Drop Days and Restocks
- Video Ads for Jewelry Stores, From Close-Ups to Gifting Season
- Video Ads for Eyewear Brands That Put Frames on Real Faces
- Video Ads for Furniture Stores That Sell the Room, Not the SKU
- Video Ads for Home Decor Shops, Made From the Shelves You Already Style
- Video Ads for Bookstores, From Staff Picks to Author Night Invitations
- Video Ads for Toy Stores That Show the Toy Doing the Thing
- Video Ads for Pet Shops, Starring the Animals Already in Your Store
- Video Ads for Florists, From the Bench to the Delivery Cutoff
By platform
Where the video will play decides its shape, length and first second.
- Instagram Reels videos planned, narrated and rendered from one written brief
- Instagram Stories videos built for a full-screen tap-through audience
- Instagram feed videos that hold a scroll in a square or vertical frame
- TikTok videos planned, narrated and rendered from a short brief
- YouTube Shorts built from a brief and published after you review them
- YouTube pre-roll and bumper videos built from a written brief
- Facebook feed videos that work in a scrolling, muted timeline
- Facebook Reels videos made vertical, narrated and ready to post
- Facebook Stories videos built for a fast, full-screen tap-through
- LinkedIn videos built from a brief for a muted, professional feed
- Pinterest videos built for a tall, muted, browsing feed
- Snapchat videos built for a vertical, tap-to-skip screen
- Video for X built from a brief for a fast, muted timeline
- WhatsApp Status videos for customers who already know you
- Video for Google Display placements, built from a written brief
- Product page videos that answer the questions a listing leaves open
- Shopify store videos for the hero banner and the product page
- Etsy listing videos that show the handmade detail photos miss
- App store preview videos built around your own screen recordings
- Crowdfunding campaign videos that explain the thing and the ask
- Email campaign videos built to be clicked from an inbox
- Landing page videos that carry the hero section and the explainer
- Digital signage videos that read in three seconds and loop all day
- Trade show booth videos that work in a noisy hall from six feet away
- In-store screen videos for customers already standing in your shop
- Podcast promo videos that make an episode worth pressing play on
- Webinar promo videos that sell the date, the topic and the speaker
- Newsletter promo videos that show what lands in the inbox
- Connected TV videos written for a big screen across the room
- Twitch videos built for a live stream and its breaks
By occasion
Launches, sales, invitations and the other moments a short video serves.
- Launch your new product with a short video ad built from one brief
- Announce your app with a launch video built from screen recordings
- Open your doors with a short video that names the date and the address
- Run a flash sale with a short video that shows the discount and the deadline
- Put a limited time offer on screen with a short video that states the terms
- Turn one customer's words into a short testimonial video ad
- Explain what you do in under a minute with a short explainer video
- Build anticipation with a teaser video that shows less than it tells
- Count down to your date with a short video you re-render each day
- Fill an open role with a short recruitment video about the work itself
- Show the transformation with a before and after video ad
- Teach one thing in a short tutorial video that sells the product quietly
- Show what turns up at the door with a short unboxing video
- Compare two options in one short video and let the viewer choose
- Answer the questions that stall a purchase in one short FAQ video
- Announce the news in a short video people actually finish
- Put your new menu on screen with a short video shot dish by dish
- Launch a new collection with a short video that shows the whole drop
- Explain your loyalty program in a short video customers finish
- Ask customers to bring a friend with a short referral video
- Make a Giveaway Video That Shows the Prize and the Entry Rules
- Make a Contest Video That Explains What to Submit and How Entries Are Judged
- Make an Event Invitation Video With the Date, the Address and a Clear RSVP
- Make a Webinar Invitation Video That Names the Topic, the Speaker and the Start Time
- Make a Discount Code Video That Puts the Code Where It Can Be Read
- Make a Free Trial Video That Shows What You Get and How to Start
- Make a Demo Request Video That Books Time With the Right Buyer
- Make a Waitlist Video That Teases the Product and Asks for the Signup
- Make a Pre-Order Video With the Price, the Ship Date and the Bonus
- Make a Crowdfunding Video Around the Prototype, the Rewards and the Deadline
- Make a Brand Awareness Video That Carries One Idea and No Offer
- Make a Retargeting Video for Someone Who Already Saw Your Product
- Make a UGC-Style Video Ad That Looks Like Someone Filmed It Themselves
- Make a Founder Story Video About Why You Started and What You Make Now
- Make a Behind-the-Scenes Video That Shows How the Work Gets Made
- Make a Black Friday Video With the Deal, the Dates and a Countdown
- Make a Christmas Video With Gift Picks, Prices and Your Shipping Cutoff
- Make a Valentine's Day Video for a Gift Bundle or a Set Menu
- Make a Back-to-School Video With the Bundle, the Ages and the Deadline
- Make a Summer Sale Video With the Categories, the Deal and the End Date
By format
Aspect ratios, lengths and techniques, and how to ask for them in a brief.
- Vertical 9:16 video ads, rendered at 1080x1920 from a chat brief
- Square 1:1 video ads for feed placements and product pages
- Widescreen 16:9 video ads for YouTube, landing pages and screens
- 6-second bumper ads that land one message before the skip
- 15-second video ads built as hook, offer and call to action
- 30-second video ads: offer, proof and call to action
- 60-second video ads for explainers, launches and founder stories
- Text to video ads: write the brief, approve the quote, get the MP4
- AI voiceover video ads narrated in the language you sell in
- Subtitled video ads built to be understood with the sound off
- Video ads built from your website URL, on brand automatically
- Video ads built from your product photos, no filming needed
- Video ads built from your logo when there is no footage to use
- Beat-synced video ads with every cut landing on the music
- Countdown timer video ads that make the deadline the message
- QR code video ads for screens viewers can point a phone at
- Price tag video ads that make the number impossible to miss
- Animated logo intros and end cards inside your video ads
- Lower thirds that label people, places and offers in your ad
- Kinetic typography video ads that make the copy the visual
- Split screen video ads that put two options in one frame
- Slideshow video ads that move through your photos card by card
- Screen recording video ads for apps, software and dashboards
- Ken Burns photo ads with slow pans and zooms across your stills
- Carousel to video: your existing slides, rebuilt as one MP4
- Multilingual video ads narrated in the languages your buyers use
- Silent autoplay video ads that still make sense with no sound
- Looping video ads that restart without a visible seam
- Storyboard-first video ads: approve the plan before anything renders
- A/B variants: ask for a second version of the same video ad