How do you promote an HVAC company on Google Display with video?
Google Display asks for a 16:9 banner, a 1:1 square and often a 9:16 fallback, so a single filmed spot rarely covers the placement without a reshoot for each ratio. One render composed from a logo, a few job-site photos and a written script covers all three sizes as separate versions, each quoted and capped in credits before it renders. That's the trade: no camera crew charging by the size, no second invoice when the square version is late. The furnace-check offer or the AC tune-up special goes into the same brief once, and comes back sized for whatever the campaign needs.
Formats
16:9 · 1:1 · 9:16
Length
5-60 seconds
Where it runs
Google Display placements, websites, in-app placements
From the guide to hvac companies
The message: the plan, not the repair
One-off repairs are low-margin and forgettable. Sell the maintenance plan on screen: what it includes, what it costs monthly, and what it protects, such as priority callouts, an annual service and no callout fee. Say the seasonal deadline plainly, because deadlines are what move HVAC buyers. For installs, lead with a free in-home quote and finance if you offer it, and name the brands you are certified to fit.
Video ads for HVAC companies that land before the first cold snapFrom the guide to Google display
The first seconds, on-screen text and narration
Assume silence and a small window. Put the brand and the offer on screen in the opening second in type that reads at a glance, and keep the number of words on any frame low. Narration is a bonus for the rare viewer who unmutes, so ask for captions too. One idea per video works better than three, and a still, readable end frame beats a fast outro.
Video for Google Display placements, built from a written briefA brief you can paste
Paste this into the studio chat, or change the names and numbers first.
A 15-second video for our HVAC company's Google Display campaign, 16:9 and 1:1 versions. Open on a technician checking a thermostat readout, then a shot of the outdoor unit, then our van pulling up to a house. On-screen text: fall tune-up, $89, book by October 31. Calm, direct narration, one sentence per scene. End on our logo, phone number and service area, centered so it reads in the square crop too.
Questions people ask
Does the video need to be reshot for each Google Display size?
No. One brief renders as separate versions in 16:9 and 1:1, composed from the same photos, logo and script. Each version is its own quote, and the render for the second size costs less than the first.
What footage does the studio need from an HVAC company with no video budget?
Phone photos of a technician, a truck, an outdoor unit or a thermostat are enough. The studio doesn't shoot or generate footage; it composes what's uploaded with text, your logo colors and pans across the stills.
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Make this video today
Describe it in a sentence, review the plan and the price, approve, and download the MP4 or post it to Instagram, Facebook, TikTok or YouTube.