How do you promote your plastic surgery practice on TikTok?
A patient scrolling TikTok at eleven at night stops for a face, not a facility. She wants to see the surgeon say one sentence about the procedure she has already searched for three times this week, in a voice that sounds like a person and not a brochure. Upload a clip of the surgeon talking, a few before-and-after photos with consent to use them, and the practice logo. The studio builds the opening around the surgeon's face and voice, times the on-screen text to when the captions and buttons would otherwise cover it, and renders a version in the length TikTok actually keeps.
Formats
9:16 · 16:9 · 1:1
Length
5-60 seconds
Where it runs
TikTok, Instagram Reels, YouTube Shorts
From the guide to plastic surgeons
The offer: a consultation, described honestly
Sell the conversation, not the procedure. 'A sixty-minute consultation with the surgeon, your options and costs explained, no obligation' is specific and safe to put on screen. Show the consultation fee and what it includes. Name the clinic's accreditation and the aftercare that follows any procedure. End on booking a consultation, with no urgency language and no claim about how anyone will look afterward.
Short video ads for plastic surgery and aesthetic clinicsFrom the guide to TikTok
Format, length and safe zones for TikTok
TikTok is 9:16 vertical, and the studio renders 1080x1920 H.264 MP4 at any length from 5 to 60 seconds. Keep the middle of the frame clear for your message: the right edge carries the action buttons and the bottom carries the handle, caption and sound. Text placed near those areas is partly hidden. The plan you approve shows the cut list and every on-screen line before a single credit is spent.
TikTok videos planned, narrated and rendered from a short briefA brief you can paste
Paste this into the studio chat, or change the names and numbers first.
A 21-second TikTok for our plastic surgery practice. Open on Dr. Reyes speaking directly to camera for the first three seconds: what rhinoplasty consultations actually involve. Cut to two before-and-after photo pairs, three seconds each, with patient consent on file. On-screen text: consultation and imaging included. Calm narration in Dr. Reyes's own recorded voice, not generated. End on the practice name, city and a booking line, text kept clear of the bottom third.
Questions people ask
Can the studio use our before-and-after photos?
Yes, if you upload them and have consent to use them. The studio does not generate results or alter a patient's appearance; it composes the photos you provide with text, pacing and the surgeon's narration into the finished video.
How long should a plastic surgery TikTok be?
Between 5 and 60 seconds, rendered at 1080 × 1920. A single-procedure explainer with the surgeon speaking and two before-and-after pairs usually runs 20 to 25 seconds; a longer consultation walkthrough can run closer to 45.
Related guides
- How do you promote a plastic surgery practice on Instagram Stories?
- How do you promote a plastic surgery practice on YouTube Shorts?
- How do you promote a plastic surgery practice on Facebook feed?
- How do you promote a plastic surgery practice on Facebook Reels?
- How do you promote a plastic surgery practice on LinkedIn?
- How to promote your plastic surgery practice on Google display
Make this video today
Describe it in a sentence, review the plan and the price, approve, and download the MP4 or post it to Instagram, Facebook, TikTok or YouTube.