How do you promote a driving school on Google Display?
A parent searches "driving lessons near me" at ten at night, and the display network follows them to a recipe site the next morning as a banner in the sidebar. That banner has less than a second before the page finishes loading around it. The brief you already wrote for the learner-in-the-seat video works here too — the studio just renders it again at 300 × 250 and 728 × 90 instead of starting over, with the price per lesson and the next slot held in the same safe zone. One approval, two ad units, no second script.
Formats
16:9 · 1:1 · 9:16
Length
5-60 seconds
Where it runs
Google Display placements, websites, in-app placements
From the guide to driving schools
Vertical for learners, square for parents, 20–30 seconds
Learners are on TikTok, Reels and Stories, so render 9:16 at 1080×1920 and hold it to 20–30 seconds with captions on, because this gets watched muted in a bedroom. Re-render 1:1 for Facebook, where the parents are, and for your own booking page. The same footage and voice carry across both cuts; only the framing and the on-screen text need to change.
Video Ads for Driving Schools: The Price Per Lesson and the Next Free SlotFrom the guide to Google display
Getting it into your campaign and making variants
Download the reviewed MP4 and upload it into your campaign; direct posting from the studio covers Instagram, Facebook Pages, TikTok and YouTube. Ask for a 6-second cut, a 15-second cut and both aspect ratios from the same brief so one plan fills several slots. Versions are kept, so you can re-render with a new headline and run the variants side by side.
Video for Google Display placements, built from a written briefA brief you can paste
Paste this into the studio chat, or change the names and numbers first.
Reuse the driving school brief already approved for social, but render it for Google Display: 16:9 at 1920 x 1080 and 1:1 at 1080 x 1080, 15 seconds each. Same opening shot of the learner adjusting the mirror, same on-screen text — £32 per lesson, next slot Thursday — kept clear of the corners since display banners crop edges. No narration needed, captions only. End card with the school name and booking link.
Questions people ask
Do I need a new brief for display ads or can I reuse the one from social?
Reuse it. The same brief that produced a vertical video for Instagram can be re-rendered in 16:9 or 1:1 for Google Display without rewriting the script — it's a new version of the same project, and the quote for it is smaller than the first render.
What size should the text be so it survives cropping on display placements?
Keep price and availability text away from the outer 10% of the frame on every side. Display units get resized and sometimes cropped by the ad server, so text sitting dead center in the safe zone is what still reads at 300 x 250.
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Make this video today
Describe it in a sentence, review the plan and the price, approve, and download the MP4 or post it to Instagram, Facebook, TikTok or YouTube.