How do you promote a car dealership on Facebook feed?
A single Facebook feed video covering one unit costs a fraction of a lot shoot, because there is no crew day to pay for — just the photos or walkaround clip already on the phone, a price, and a plan. That difference matters here because inventory turns weekly: a dealership running twelve units a month needs twelve renders, not one polished spot amortized across all of them. The feed is muted and square-leaning at 1:1 or 16:9, so the video needs the trim, year and price legible without sound, and a monthly payment on screen by the third second.
Formats
1:1 · 16:9 · 9:16
Length
5-60 seconds
Where it runs
Facebook feed, Instagram feed, Facebook Pages
From the guide to car dealers
The first three seconds: three-quarter front, with year, trim and price
Open on the classic three-quarter front shot in daylight, then put year, make, trim and price on screen before anything else moves. Car buyers filter hard and will not wait for a reveal. Avoid opening on the showroom sign, a spinning logo or a slow tire pan. A viewer who cannot tell within a second whether this is their car and their budget has already moved on to the next listing.
Video Ads for Car Dealers: One Unit, One Price, One WalkaroundFrom the guide to Facebook feed
The first seconds, on-screen text and narration
Write for a muted viewer first. Put the offer, the place or the product name on screen in the opening second in large type, and ask for captions so every spoken line is readable. The narration then adds warmth for anyone who taps the sound on. Keep the pace steady rather than frantic; the feed rewards a clear picture more than a fast one.
Facebook feed videos that work in a scrolling, muted timelineA brief you can paste
Paste this into the studio chat, or change the names and numbers first.
A 15-second Facebook feed video for a 2021 Toyota RAV4 XLE, 34,000 miles, $26,995 or $429 a month. Open on the three-quarter front shot, then two interior stills, then the walkaround clip I uploaded of the hatch opening. On-screen text: year, trim, price, and one line noting the small scuff on the rear bumper. No music, plain narration reading the specs. End on the dealership name and phone number, square ratio for the feed.
Questions people ask
What size should the video be for Facebook feed versus Marketplace?
Facebook feed favors 1:1 (1080×1080) or 16:9 (1920×1080), since the feed itself is wider than a Story. Marketplace and Reels want 9:16. The same brief renders as a second version in the other ratio, and that second quote is smaller than the first.
Do I need a new shoot for every car, or can one plan cover the lot?
One brief per unit, not one shoot for the lot. Upload the photos or walkaround clip for a single car, set the price and mileage, and approve that version — the plan and price are quoted per render, so a used sedan and a pickup each get their own short video without a camera crew involved.
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Make this video today
Describe it in a sentence, review the plan and the price, approve, and download the MP4 or post it to Instagram, Facebook, TikTok or YouTube.