How to promote your bakery on TikTok
A thumb has already decided in the first half second whether your bakery video is worth a full watch, and a logo animation gives it nothing to stay for. Open on the thing itself: a knife going through a crumb, steam off a tray pulled from the oven, sugar dusted over something still warm. Shoot vertical at 1080 × 1920 so the frame fills the screen with no letterboxing to crop around later. Keep the render between 9 and 15 seconds — long enough for one bake, one price, one line of text — and put the shop name in the last two seconds, not the first.
Formats
9:16 · 1:1 · 16:9
Length
5-60 seconds
Where it runs
TikTok, Instagram Reels, YouTube Shorts
From the guide to bakeries
The offer: what is ready, and when it runs out
Scarcity is genuine in a bakery, so say it plainly. 'Sourdough out of the oven at seven, gone by ten' or 'Order your Saturday cake by Thursday.' Put the item and the time on screen together. For cakes, the message is the order deadline and how to send a photo of what they want. End with the address and the opening hour, not a line about tradition or family recipes.
Short video ads for bakeries, from a brief in chat to a Reel you can postFrom the guide to TikTok
Posting to TikTok and making variants
You review the render in the studio and post it to TikTok from there. Because every version is kept, you can re-render the same video with a different hook line or a different opening scene and post both. From the same brief, ask for a 9:16 cut for Reels and Shorts and a 1:1 cut for the feed, or a second narration language for the same footage.
TikTok videos planned, narrated and rendered from a short briefA brief you can paste
Paste this into the studio chat, or change the names and numbers first.
A 12-second TikTok for our bakery. Open on a sourdough loaf being torn in half, steam visible, then a close-up of the crumb. Cut to a hand boxing three croissants. On-screen text: fresh at 7am, sold out by noon. Upbeat acoustic music with cuts on the beat. Casual English narration, one short sentence about today's bake. End on the shop name and street, keep the middle third of the frame clear of captions.
Questions people ask
What should be the first thing on screen for a bakery TikTok?
The bake itself, mid-action — bread tearing, dough being shaped, a knife through frosting. Not the shop front, not the logo. A viewer needs to see food happening before they see who made it; the name earns its place in the last two seconds.
How long should a bakery TikTok be?
Nine to fifteen seconds covers one product and one line of text without padding. TikTok accepts 5 to 60 seconds, but a bakery spot rarely needs more than one bake and one price to make the point before the next video starts.
Related guides
Make this video today
Describe it in a sentence, review the plan and the price, approve, and download the MP4 or post it to Instagram, Facebook, TikTok or YouTube.