How do you promote an event for your landscaping business?
A landscaping open house or spring planting demo lives or dies on three lines: date, address, RSVP. Open the invite on the finished yard you're proudest of, not a logo — the after-shot is what gets a neighbor to tap. Hold the date and address on screen for the last four seconds so a scroller can screenshot it without rewinding. Post it as a 15-second Reel and Story pair, then check saves against views after 48 hours. A save-to-view ratio above roughly 3% means the offer landed; below that, the date and RSVP text needs to come in earlier, not the yard shot.
Formats
9:16 · 1:1 · 16:9
Length
15 seconds
Where it runs
Instagram Stories, Instagram Reels, Facebook, email, in-store screens
From the guide to landscapers
The message: seasons, scope and the site visit
Landscaping sells on timing. Say which season you are booking, such as "Now booking spring installs", and what a project includes: design, groundwork, planting, and who clears up afterwards. The ask that converts is a free site visit with a written quote, not a phone call. If you do maintenance as well as design, make two videos, because the person who wants a fortnightly lawn cut is not planning a patio.
Video ads for landscapers and garden design that sell the afterFrom the guide to event invitation
Copy that reads as an invitation
Lead with the event name and one line about why it exists: Northside Makers Market, forty local makers in one room. Say the cost outright, since free entry is the strongest line an invitation has. End with an instruction tied to the day: Doors at ten, Saturday the eighteenth. Narration can read the date and the address aloud, while subtitles hold the street name so nobody has to guess at the spelling.
Make an Event Invitation Video With the Date, the Address and a Clear RSVPA brief you can paste
Paste this into the studio chat, or change the names and numbers first.
A 15-second Instagram Reel and Story for our landscaping company's spring open house. Open on the finished backyard renovation with the new stone patio, then a quick cut to the crew planting flower beds. On-screen text: Open House, Saturday April 12, 10am–2pm, then our address, then RSVP by DM. Upbeat acoustic music. Short narration: come see what a season of work looks like. End card with logo and the RSVP line held for four seconds.
Questions people ask
What's the first metric to check after posting an event invite video?
Saves per view in the first 48 hours. A save means someone plans to act on the date later. If saves sit below roughly 3% of views, the date and RSVP line probably arrived too late in the video — move them earlier than the final four seconds.
Should the video show the yard or the RSVP details first?
Show the finished yard first — that's what stops the scroll — but don't wait past the first six seconds to bring in the date and address. If people watch to the end but don't save or comment, the offer is arriving too late, not the visual.
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Make this video today
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