How do you promote a product launch for your meal prep service?
Tuesday morning, the new line is in containers on the counter — a plant-based week, priced and ready — and it needs to be in front of subscribers before Friday's order deadline closes. The temptation is to shoot one video and hope it lands everywhere. It won't: a Story disappears in a swipe, a Shorts viewer wants the price by second three, a Reel needs the container lid closing before the logo shows. Write one brief describing the new week — the containers, the price, the last day to order — and the studio renders it at 1080 × 1920 for Reels and Stories, then again at 1920 × 1080 for YouTube, without a second brief.
Formats
9:16 · 1:1 · 16:9
Length
15-30 seconds
Where it runs
Instagram Reels, Instagram Stories, TikTok, YouTube Shorts, Facebook, website
From the guide to meal prep services
Where subscribers watch and what to render
Instagram Reels and TikTok bring new sign-ups, so 9:16 at 1080x1920 is the main render at twenty to thirty seconds, long enough for the fridge, the meal and the terms. A 1:1 square carries the Facebook feed and retargeting, and a 16:9 cut sits on the pricing page where people compare plans. All three come from the same approved plan, each render quoted by its length.
Short video ads for meal prep and subscription food servicesFrom the guide to product launch
Format, length and the variants to keep
Render 9:16 at 15 to 30 seconds as the main cut for Reels, Stories, TikTok and Shorts. Re-render the same brief as 1:1 for feed placements and 16:9 for a product page or an email header, where the wider frame fits a hands-on shot. Keep a 6 to 10 second version for later in the launch week. Every version stays in the project, so a price change is a re-render rather than a rebuild.
Launch your new product with a short video ad built from one briefA brief you can paste
Paste this into the studio chat, or change the names and numbers first.
A 20-second video for our meal prep service's new plant-based line launching Monday. Open on the containers being packed into the delivery box, then a close shot of the label showing the week's five meals. On-screen text: new this week — plant-based, $89, order by Thursday. Upbeat, unhurried music. Short narration in a friendly female voice. End on the logo and website. Render it again at 1:1 for the Facebook page and at 16:9 for YouTube.
Questions people ask
Do I need three separate briefs for three formats?
No. One brief covers the shots, the text and the offer; the studio renders the approved version again at 9:16, 1:1 or 16:9. Each extra format is a smaller quote than the first, since the plan and the composing are already done.
What should be on screen in the first three seconds for a launch video?
The new thing, not the logo. Open on the containers, the label or the new dish itself, with the price and the order deadline as text by the second cut — that's what stops a subscriber mid-scroll before the logo ever needs to appear.
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Make this video today
Describe it in a sentence, review the plan and the price, approve, and download the MP4 or post it to Instagram, Facebook, TikTok or YouTube.