How do you promote a product launch for your grocery delivery service?
A grocery app adding one-hour delivery in a new zip code has about two seconds before a thumb moves on, so the ad has to lead with the thing that changed, not the brand. Open on a bag landing on a doorstep, someone still in slippers. The words on screen should be the offer itself: one-hour delivery now in your neighborhood, first order free through Sunday. Everything else — the app icon, the founder's voice, the produce close-ups — comes after that line has landed. The studio builds the scene order around the offer once you describe the launch and the deadline in the brief.
Formats
9:16 · 1:1 · 16:9
Length
15-30 seconds
Where it runs
Instagram Reels, Instagram Stories, TikTok, YouTube Shorts, Facebook, website
From the guide to grocery delivery
Where to run it and what to render
Installs come from Instagram Reels, TikTok and YouTube Shorts, all 9:16 at 1080x1920, fifteen to thirty seconds. Render a 1:1 square for the Facebook feed and retargeting, and a 16:9 cut for the website header. The studio keeps every version, so a new delivery zone is a re-render with a new city line rather than a new production from scratch.
Short video ads for grocery delivery services and appsFrom the guide to product launch
Headline, offer and call to action
The headline names the product and the change it makes: "Now shipping" works where "Introducing" alone does not. State the offer plainly - the price, the launch bundle, the first-order discount - in words a stranger can repeat. End with one instruction rather than three: "Order at yourstore.com." AI narration can read the headline and the close while captions carry the product details, so the video still works with the sound off.
Launch your new product with a short video ad built from one briefA brief you can paste
Paste this into the studio chat, or change the names and numbers first.
A 15-second Reel launching one-hour delivery in the Riverside zip code for our grocery app. Open on a bag arriving at a door, someone in slippers grabbing it mid-laugh. Cut to a phone screen showing the new delivery window selected. On-screen text: one-hour delivery now in Riverside, first order free through Sunday. Upbeat music, cuts on the beat. Casual English narration, one sentence. End on the app name and a download prompt, 9:16, middle of the frame kept clear for the caption.
Questions people ask
What's the first line of text that should appear?
The offer, not the brand name: something like one-hour delivery now in [area], first order free through [date]. It should stand alone if the sound is off and the viewer only catches one line before scrolling.
How long should a launch ad for a delivery service run?
Fifteen seconds covers the doorstep moment, the offer text and an end card without slowing down. Twenty to thirty seconds works if there's a second scene showing the app itself, but the offer still needs to land inside the first three seconds.
Related guides
- How do you promote a product launch on Kickstarter with video?
- How do you promote a product launch on email campaigns?
- How do you promote a product launch on a landing page?
- How do you promote a product launch on digital signage?
- How do you promote a product launch on trade show screens?
- How do you promote a product launch on in-store screens?
Make this video today
Describe it in a sentence, review the plan and the price, approve, and download the MP4 or post it to Instagram, Facebook, TikTok or YouTube.