How do you promote a limited time offer for your gym?
A member scrolling Stories doesn't believe a discount until they see the class actually happening. Open on real footage of a session mid-workout, sweat and all, then cut to someone racking weights or high-fiving a coach. That's proof before you say a single word about price. Then state the offer plainly: the trial length, the price, the day it ends. A 15-second 9:16 video with the deadline burned into the last three seconds gets forwarded in a group chat faster than a flyer gets read. Skip the stock gym shots; use the footage members already trust because they were there.
Formats
9:16 · 1:1 · 16:9
Length
15-30 seconds
Where it runs
Instagram Reels, Instagram Stories, Facebook, email, website
From the guide to gyms
The first three seconds: a busy floor, not an empty one
Open on motion and people: a squat rack in use, a class mid-burpee, chalk dust, the front desk handing over a towel. Shoot at your busiest hour, not at six in the morning when the floor is bare, because an empty gym reads as an unpopular gym. Cut on the first beat of the music so the room feels alive. Hold the wide shot for under a second, then push into one member's face mid-effort.
Short promo videos for gyms, from free-trial offers to new class launchesFrom the guide to limited time offer
Headline, offer and call to action
Write the headline as the offer rather than as an adjective: "Two months free on an annual plan" instead of "a great deal". Name the condition in the same breath - new customers, first order, until the end of the month. The call to action is the redemption step: "Use code SPRING at checkout." Narration reads the offer once; subtitles hold the code and the date so nobody has to rewind.
Put a limited time offer on screen with a short video that states the termsA brief you can paste
Paste this into the studio chat, or change the names and numbers first.
A 15-second Reels video for our gym's limited time offer. Open on the 6am class mid-set, real footage, not staged. Cut to a member finishing a rep and smiling at the camera. On-screen text: 2 weeks for $19, ends Sunday. Upbeat music with a cut on the beat when the price appears. End card: gym name, address, and 'offer ends Sunday' held for two seconds. Energetic English narration, one line.
Questions people ask
Should I use real member footage or stock gym clips?
Real footage. A stranger doing a perfect deadlift reads as an ad; your own member finishing a set, out of breath, reads as proof the class is happening. Upload phone footage from a recent session and the studio composes around it, cuts on the beat, text over the top.
How long before the deadline should I start running the video?
Give it at least four or five days so it circulates once before the offer closes. Render a second version with an updated countdown for the last 48 hours; it's a new version off the same brief, and the quote for it is smaller.
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Make this video today
Describe it in a sentence, review the plan and the price, approve, and download the MP4 or post it to Instagram, Facebook, TikTok or YouTube.