How do you promote a grand opening for your SaaS product?
A grand opening for software doesn't have balloons or a ribbon, it has a login screen and a claim nobody's tested yet. So open on the product doing the actual task it exists for, not a logo reveal. Fifteen seconds, screen recording first, a real dashboard filling the frame from frame one. If you have an early user's actual words, a Slack message, a two-line review, put them on screen instead of your own copy. The launch date and the sign-up link come last, once the proof has already landed.
Formats
9:16 · 1:1 · 16:9
Length
15-20 seconds
Where it runs
Instagram Stories, Instagram Reels, Facebook, TikTok, in-store screens
From the guide to saas companies
The first three seconds: the screen, mid-task
Open on the product doing something, not on a logo. A cursor dragging a deal between columns, a report building itself, an inbox collapsing from forty threads to four — screen recording you upload, cropped tight enough to read on a phone. Put the job in four or five words across the top: "Close the books in a day." Your interface is the hook; save the brand card for the last second.
Video Ads for SaaS Companies That Show the Product Doing the WorkFrom the guide to grand opening
Headline, offer and call to action
Say where and when before anything else: "Now open at Rue Haute 12, Saturday from ten." The opening-day offer belongs in the middle of the video rather than the end - a free coffee with the first order, a gift with every purchase that weekend. The call to action is a visit, so name the street, add a map pin or a QR code. Narration reads the date; subtitles hold the address.
Open your doors with a short video that names the date and the addressA brief you can paste
Paste this into the studio chat, or change the names and numbers first.
A 15-second video for the grand opening of our SaaS product, a scheduling tool for small clinics. Open on a real screen recording: a receptionist dragging an appointment into a new slot in under two seconds. Cut to a customer quote from our beta, typed on screen: 'Cut our no-shows in half in the first week.' Clean upbeat music, no narration. On-screen text: launching March 4th. End card with the product name, the date, and 'sign up free.' 9:16 for Instagram Stories and 16:9 for our own site.
Questions people ask
Should the first frame be the product or the founder talking?
The product. A person talking to camera reads like every other launch video; a real screen doing the task in under two seconds reads like proof. Save the founder, if you use one at all, for a single line near the end, after the screen has already made the case.
What length and ratio should a SaaS launch video use?
Fifteen to twenty seconds works for a first watch. Render 9:16 for Stories and Reels, 1:1 for a LinkedIn or Facebook feed post, and 16:9 for your own homepage or a pre-roll slot. The same brief renders in all three, so nothing gets re-cut by hand.
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Make this video today
Describe it in a sentence, review the plan and the price, approve, and download the MP4 or post it to Instagram, Facebook, TikTok or YouTube.