How do you promote a grand opening for your grocery delivery service?
The delivery zone map goes live Monday, and the only thing that matters that morning is whether people in it know it exists. One brief covers this: open on a bag of groceries landing on a doorstep, cut to the app screen with the address typed in, close on the launch date and a first-order offer. Render it at 1080 × 1920 for Stories and Reels first, since that is where a neighborhood finds out fast, then bring back the same brief at 1080 × 1080 for the local Facebook group post and again at 1920 × 1080 for the screen by the register if a physical store is behind the app. Same footage, same voice, three lengths of a launch week.
Formats
9:16 · 1:1 · 16:9
Length
15-20 seconds
Where it runs
Instagram Stories, Instagram Reels, Facebook, TikTok, in-store screens
From the guide to grocery delivery
The first three seconds: tap to doorstep
Open on a screen recording, a search and three taps and checkout, then cut straight to bags at the door. Two locations, one idea, no warehouse footage and no smiling family in a kitchen. A clock or slot label at the cut, ordered six ten and arrived six fifty-five, does more than any adjective. Upload your app capture and the studio times the cuts around it.
Short video ads for grocery delivery services and appsFrom the guide to grand opening
Headline, offer and call to action
Say where and when before anything else: "Now open at Rue Haute 12, Saturday from ten." The opening-day offer belongs in the middle of the video rather than the end - a free coffee with the first order, a gift with every purchase that weekend. The call to action is a visit, so name the street, add a map pin or a QR code. Narration reads the date; subtitles hold the address.
Open your doors with a short video that names the date and the addressA brief you can paste
Paste this into the studio chat, or change the names and numbers first.
A 15-second vertical video for our grocery delivery app's launch in Riverside. Open on a delivery bag set down on a porch, then the door opening. Cut to a phone screen showing the app with our zone map and the address filled in. On-screen text: now delivering to Riverside. Upbeat music, cuts on the beat. End card: 20% off your first order, code RIVER20, live this Friday. Casual English narration, one sentence. Keep the middle third clear for Stories stickers.
Questions people ask
Should the grand opening video be different for the app store page than for Instagram?
Not a different brief, a different render. Keep the doorstep-to-app sequence and the offer, then export the same version at 1080 × 1080 for a static-friendly feed post and 1080 × 1920 for Stories. The cuts and the end card stay put; only the shape of the frame changes.
Can the same video work after launch week, once the offer ends?
Yes, restore the version, drop the code and swap the end card to a standing message like same-day delivery in Riverside. The doorstep shot and the app screen still hold; only the last three seconds need new text before it renders again.
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Make this video today
Describe it in a sentence, review the plan and the price, approve, and download the MP4 or post it to Instagram, Facebook, TikTok or YouTube.