How do you promote a solar installation business on Instagram Stories?
You've got photos of finished roofs on your phone and a swipe-up sticker you're not using. Upload three or four of those install shots, a logo and your average monthly savings figure, and the studio builds a 9:16 Stories video around them: the finished roof first, the number second, a line about the free survey third. Fifteen seconds, tap-through friendly, with the bottom third kept clear of the reply bar. Approve the plan before anything renders, and the whole thing composes from what you gave it, not stock panels of roofs that aren't yours.
Formats
9:16 · 16:9 · 1:1
Length
5-60 seconds
Where it runs
Instagram Stories, Facebook Stories, Instagram Reels, Snapchat
From the guide to solar installers
Where solar buyers watch
Homeowners researching solar sit on laptops in the evening, so a 45 to 60 second 16:9 version on your website and YouTube carries the full explanation. Cut the same brief to 9:16 at 20 seconds for Reels and Stories to reach people who are not looking yet, and to 1:1 for the Facebook feed. Everything renders as H.264 MP4, and every version is kept so you can update the offer without redoing the footage.
Video ads for solar installers that answer the payback questionFrom the guide to Instagram Stories
The first seconds, on-screen text and narration
Say one thing per frame. Open with the offer, the date or the product name as large on-screen text, and let the narration add the detail rather than reading the same words back. Keep sentences short enough to finish before the frame changes. Beat-synced cuts give a tap-through viewer a reason to stay through the next change, and captions keep the muted version complete.
Instagram Stories videos built for a full-screen tap-through audienceA brief you can paste
Paste this into the studio chat, or change the names and numbers first.
A 15-second Instagram Stories video for our solar installation business. Open on a photo of a finished install on a real roof, then a second roof, then a close-up of the panels. On-screen text: save up to $140 a month on your energy bill. Calm, confident narration, one sentence about a free home survey. End on our logo and phone number, kept out of the bottom third. Upload our logo and four install photos.
Questions people ask
Can the video use my own before-and-after photos?
Yes. Upload the photos and the studio composes the video from them, with pans and slow zooms rather than static images. It doesn't generate roofs or panels that weren't in your upload, so the result only ever shows homes you've actually worked on.
What length should a Stories ad for solar be?
Fifteen seconds works well: three for the finished roof, five for the savings number, the rest for the survey offer and your logo. Stories run 5 to 60 seconds, and the same brief can render again as a Reel at the same 9:16 ratio.
Related guides
- How Do You Promote a Solar Installation Business on TikTok?
- How do you promote a solar installation business on YouTube Shorts?
- How to promote your solar installation business on Facebook feed
- How do you promote a solar installation business on Facebook Reels?
- How do you promote a solar installation business on LinkedIn?
- How do you promote a solar installation business on Google display?
Make this video today
Describe it in a sentence, review the plan and the price, approve, and download the MP4 or post it to Instagram, Facebook, TikTok or YouTube.