How do you promote a skincare brand on Google display?
Display units run small, often muted, and next to whatever a reader was already doing, so the first frame has to carry the product without sound. Upload a texture shot of the cream or serum, a bottle on a clean surface, and a face applying it, and the studio builds a 1:1 or 16:9 version around them, with the product name and one line of on-screen text large enough to survive a shrunken banner. Composing a version takes shape in minutes once you approve the plan, and you can render both ratios from the same brief since display serves both. Nothing renders until you say go, and the quote is capped before it starts.
Formats
16:9 · 1:1 · 9:16
Length
5-60 seconds
Where it runs
Google Display placements, websites, in-app placements
From the guide to skincare brands
Where it runs, and how long to make it
Render 9:16 at 1080x1920 for Reels, TikTok and Stories at twenty to thirty seconds, because texture, routine step and offer need a little more room than a single-product ad. A 1:1 cut suits the Instagram feed and store grids, and 16:9 belongs on the product page where a short loop replaces a paragraph of description. Keep each product's version and re-render for refills and bundles.
Video ads for skincare brands, from texture shots to routine sets and refillsFrom the guide to Google display
Getting it into your campaign and making variants
Download the reviewed MP4 and upload it into your campaign; direct posting from the studio covers Instagram, Facebook Pages, TikTok and YouTube. Ask for a 6-second cut, a 15-second cut and both aspect ratios from the same brief so one plan fills several slots. Versions are kept, so you can re-render with a new headline and run the variants side by side.
Video for Google Display placements, built from a written briefA brief you can paste
Paste this into the studio chat, or change the names and numbers first.
A 15-second video for our skincare brand on Google Display, in both 1:1 and 16:9. Open on a close texture shot of the moisturizer being scooped, then the bottle on a marble counter, then someone applying it to their cheek. On-screen text: hydration that lasts 24 hours. Calm instrumental music, no narration needed. End on the product name, the logo from our website, and 20% off this week.
Questions people ask
Does the text still read at banner size?
Only if you keep it short. The studio sets the on-screen line large and centered, away from the edges Google's ad frame can crop, but a full sentence will still shrink to nothing on the smallest display units. One product name and one offer line is what actually survives resizing.
Can the same brief make both a square and a widescreen version?
Yes. Approve the 16:9 plan, then ask for a 1:1 version from the same project. It reuses your uploaded shots and brand colors, recomposing the cuts for the new frame, and the quote for the second version comes in lower than the first.
Related guides
- How do you promote a skincare brand on Instagram Stories?
- How do you promote a skincare brand on TikTok?
- How do you promote a skincare brand on YouTube Shorts?
- How to Promote Your Skincare Brand on Facebook Feed
- How Do You Promote a Skincare Brand on Facebook Reels?
- How Do You Promote a Skincare Brand on LinkedIn?
Make this video today
Describe it in a sentence, review the plan and the price, approve, and download the MP4 or post it to Instagram, Facebook, TikTok or YouTube.