How do you promote a hostel on Instagram Stories on a small budget?
A shoot means booking a photographer, staging the common room, and paying for a day even if half the shots don't work. Skip it. Upload the phone photos already on your camera roll — the bunk room, the rooftop bar, last night's group dinner — and the studio composes them into a Stories video with pans and cuts instead of a static grid post. One render, quoted before it starts, capped so nothing runs past what you approved. The money goes into the fifteen seconds, not into a day of production you can't reuse.
Formats
9:16 · 1:1
Length
5-60 seconds
Where it runs
Instagram Stories, Facebook Stories, Instagram Reels, Snapchat
From the guide to hostels
Sell the social night and the practical facts together
Two messages work for a hostel: something happening tonight, and the details that settle it. Show the walking tour, the rooftop, the pasta night, then hold three lines: price per night, distance to the station, and whether breakfast or lockers are free. If you run a long-stay or low-season rate, state the nights and the number. Close with “Book direct” and your site rather than sending people back to a booking platform.
Video Ads for Hostels: The Dorm, the Common Room and the Price a Backpacker Is CheckingFrom the guide to Instagram Stories
Format, length and safe zones for Stories
Stories are 9:16 vertical and run up to 60 seconds, which is exactly the range the studio renders: 1080x1920 H.264 MP4, any length from 5 to 60 seconds. Keep your message in the middle band of the frame. The top holds the profile row and progress bars, the bottom holds the reply field and any sticker or link you add after posting, so text placed there gets covered.
Instagram Stories videos built for a full-screen tap-through audienceA brief you can paste
Paste this into the studio chat, or change the names and numbers first.
A 15-second Instagram Stories video for our hostel in Lisbon. Open on the rooftop view at sunset, then a quick cut to the dorm bunks with reading lights on, then the common room with people playing cards. On-screen text: dorm beds from 18€, private rooms available. Upbeat music with cuts on the beat. End on the hostel name, the neighborhood, and a swipe-up prompt for booking. Keep the bottom third clear for the sticker.
Questions people ask
How much footage do I need to upload?
Three to five clips or photos cover a 15-second Stories video — one wide shot of the building or rooftop, one of a room, one of people using the common space. The studio fills gaps with text and your brand colors rather than stock footage, so upload what you actually have.
What size should the video be for Stories?
1080 × 1920, full vertical frame. Keep the price and the booking prompt out of the bottom 250 pixels or so — that's where the reply bar and sticker tray sit and they'll cover text placed too low.
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Make this video today
Describe it in a sentence, review the plan and the price, approve, and download the MP4 or post it to Instagram, Facebook, TikTok or YouTube.