proMotion.studio

How do you promote a flower shop on Instagram Stories?

A thumb holding a Story open has already decided in about a second whether the next tap goes forward or away. Open on a bloom being cut or a bouquet turned toward the camera, not the shop logo — hands and stems read as a real order in progress, and a logo reads as an ad. Keep the top 250 pixels and the bottom 250 pixels clear of anything that has to be read, since the username bar and the reply field sit there. A 9:16 render at 1080 × 1920, eight to twelve seconds, carries one arrangement, one price, and a same-day delivery cutoff — that's the whole message a Story has room for.

Formats

9:16 · 1:1

Length

5-60 seconds

Where it runs

Instagram Stories, Facebook Stories, Instagram Reels, Snapchat

From the guide to florists

The message: price bands, cutoff, area, occasion

Say the three price bands you actually sell rather than one from-price. Then the cutoff time for same-day delivery and the postcodes you cover, because that is the fact that wins the order. For Valentine's Day and Mother's Day, put the order-by date on the first card as well as the last. For weddings the offer is a consultation, so end on "Book a consultation" with your address and hours.

Video Ads for Florists, From the Bench to the Delivery Cutoff

From the guide to Instagram Stories

Format, length and safe zones for Stories

Stories are 9:16 vertical and run up to 60 seconds, which is exactly the range the studio renders: 1080x1920 H.264 MP4, any length from 5 to 60 seconds. Keep your message in the middle band of the frame. The top holds the profile row and progress bars, the bottom holds the reply field and any sticker or link you add after posting, so text placed there gets covered.

Instagram Stories videos built for a full-screen tap-through audience

A brief you can paste

Paste this into the studio chat, or change the names and numbers first.

A 10-second Instagram Story for our flower shop. Open on hands wrapping a bouquet of peonies and eucalyptus, then a turn to show the finished arrangement against the counter. On-screen text: Same-day delivery, order by 2pm. Show the price band $35–$65 near the middle of the frame, clear of the top and bottom safe zones. Warm, unhurried music, no narration. End on the shop name and a swipe-up cue.
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Questions people ask

What should the first frame of a florist's Story actually show?

Hands mid-task — cutting a stem, wrapping paper, turning a finished bouquet toward the lens. It has to look like an order already happening, not a still photo of the shop. The logo can close the Story; it should never open it.

Where can text actually sit on an Instagram Story without getting covered?

Keep price, cutoff time and any offer inside the middle band of the frame. The top 250 pixels are covered by the username and timestamp, and the bottom 250 pixels are covered by the reply field and sticker tray on most phones.

Related guides

Make this video today

Describe it in a sentence, review the plan and the price, approve, and download the MP4 or post it to Instagram, Facebook, TikTok or YouTube.