How do you promote an EV charging network on Instagram Reels?
A driver stops at your station because the app said it was free and close, not because of a brand feeling. Reels rewards the same honesty: someone's thumb is already moving, so the plug clicking into the port has to fill the frame in the first second, with the price and the connector type on screen before the swipe happens. The advantage here is that one charging brief does not stay one video. Render it at 9:16 for Reels this week, then bring back the same brief when a new site opens and get a shorter cut or a widened 16:9 version for the site's own screen, without writing anything twice.
Formats
9:16 · 16:9 · 1:1
Length
5-60 seconds
Where it runs
Instagram Reels, Instagram Stories, Facebook Reels, TikTok
From the guide to ev charging
Vertical for drivers, widescreen for site screens and partner decks
Render 9:16 at 1080×1920 for Reels, Stories and TikTok, 20–30 seconds, aimed at drivers planning a route. Re-render 16:9 for your website header, for screens at the site itself and for the deck you send landlords and fleet managers, where a wider frame fits a bay layout. A 1:1 cut covers LinkedIn, which is where site hosts and municipal fleet buyers do their reading.
Video Ads for EV Charging: Connector, Kilowatts and How Payment Actually WorksFrom the guide to Instagram Reels
The first seconds, on-screen text and narration
Open on the thing itself: the plate, the product in a hand, the room. Put one short line of on-screen text in the first second, large enough to read at arm's length, and let the narration say the same thing in different words rather than repeating it. Ask for captions so a muted viewer follows everything. Cuts snapped to the beat of your music keep the pace up without a hard edit every time.
Instagram Reels videos planned, narrated and rendered from one written briefA brief you can paste
Paste this into the studio chat, or change the names and numbers first.
A 12-second Reel for our EV charging network. Open on a CCS connector going into the port and the screen lighting up. Cut to the price per kWh on screen for two seconds, then a wide shot of the canopy with seating and a coffee stand next to it. Upbeat, steady music, cuts on the beat. On-screen text: 150kW · pay by app · open now. Casual English narration, one sentence. End on the network name and a pin icon. Keep the bottom third clear for Reels buttons.
Questions people ask
Can the same brief work for a new site once it opens?
Yes. A version is immutable, but a new project can branch from it with the same script and pacing, and you swap in the new site's photos or footage. The quote for that second render is smaller than starting from a blank brief.
Where does the price go so it isn't hidden by Reels buttons?
Keep the price and connector type in the middle third of the frame, not the bottom. Instagram's caption and interaction buttons sit lower right and along the bottom, and text placed there is partly covered for the whole clip.
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