How do you promote your driving school on Instagram Stories?
If you already made a video for your driving school's page or Reels, don't write a new brief for Stories. Re-render the one you have at 1080 × 1920, tighten it to 8–10 seconds, and let the studio cut the same footage to the tap-through pace instead of the scroll pace. Open on the learner gripping the wheel, first lesson nerves visible, not a logo. Put the price per lesson and the next free slot in the top third of the frame, where Stories won't cover it with the reply bar. One swipe-up prompt, one line: book your first lesson. Same brief, second version, smaller quote.
Formats
9:16 · 1:1
Length
5-60 seconds
Where it runs
Instagram Stories, Facebook Stories, Instagram Reels, Snapchat
From the guide to driving schools
Block price, availability, and the thing parents check
State the hourly price and the block price together, so nobody has to do the arithmetic: “£42 an hour, or ten hours for £390.” Add the next start date or the current wait, which is often the deciding factor in a busy area. Then the parent’s facts: dual controls, licensed instructors, insured test car, pickup from home or college. End with the booking link and a phone number, because parents still call.
Video Ads for Driving Schools: The Price Per Lesson and the Next Free SlotFrom the guide to Instagram Stories
Format, length and safe zones for Stories
Stories are 9:16 vertical and run up to 60 seconds, which is exactly the range the studio renders: 1080x1920 H.264 MP4, any length from 5 to 60 seconds. Keep your message in the middle band of the frame. The top holds the profile row and progress bars, the bottom holds the reply field and any sticker or link you add after posting, so text placed there gets covered.
Instagram Stories videos built for a full-screen tap-through audienceA brief you can paste
Paste this into the studio chat, or change the names and numbers first.
Take my existing driving school video and re-render it for Instagram Stories, 9:16, 10 seconds. Open on the same shot of the learner in the driver's seat gripping the wheel. Keep the price per lesson and next free slot in the upper third of the frame. Swap the end card to: book your first lesson, link in bio. Same music, no narration this time.
Questions people ask
Can I reuse my Reels video for Stories instead of starting over?
Yes. If the footage and brand are already set from a Reels or feed brief, ask for a new version at the same ratio or a shorter length instead of writing from scratch. The studio recomposes the scenes and the price per lesson stays where you had it, and the quote for the second version is smaller than the first.
Where do I put the price and availability so Stories doesn't cover it?
Keep it in the upper third of the 1080 × 1920 frame. The bottom strip carries the reply bar and swipe-up prompt, and the top can get cropped on some devices, so the middle-upper band is where price per lesson and next free slot actually stay visible.
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Make this video today
Describe it in a sentence, review the plan and the price, approve, and download the MP4 or post it to Instagram, Facebook, TikTok or YouTube.