How do you promote your dental practice on Facebook Reels?
Most Facebook Reels autoplay without sound as someone scrolls past on the bus or in a waiting room, so a dentist's video has to work as a silent clip first and a voiced one second. Open on the chair, the light, a hygienist mid-task — something a thumb recognizes as a real room in under a second. Put the offer in on-screen text, not narration: "New patient exam and cleaning" reads whether the sound is on or off. Keep it 9:16, 1080 × 1920, and keep the offer clear of the bottom third, where Facebook's caption bar and buttons sit over the frame the whole time it plays.
Formats
9:16 · 1:1 · 16:9
Length
5-60 seconds
Where it runs
Facebook Reels, Instagram Reels, Facebook Stories
From the guide to dentists
Where patients watch and what to render
Local patients see these on Facebook and Instagram Reels, so render 9:16 at 1080x1920 and a 1:1 square at fifteen to thirty seconds. A 16:9 version belongs on your homepage and on the waiting-room screen, where a longer sixty-second cut about the practice can play silently with subtitles. All the formats come from the same approved plan and each render is quoted separately.
Short video ads for dental practices and clinicsFrom the guide to Facebook Reels
The first seconds, on-screen text and narration
Open on a real moment rather than a title card, and put one short line of on-screen text over it straight away. Let the narration continue the thought instead of reading the line back. Keep sentences spoken-length so they finish before the next cut. Ask for captions and for cuts snapped to the beat of your music, so the Reel holds up muted and moves with the track when the sound is on.
Facebook Reels videos made vertical, narrated and ready to postA brief you can paste
Paste this into the studio chat, or change the names and numbers first.
A 20-second Facebook Reel for our dental practice. Open on the front desk and a warm good-morning from the receptionist, then a quick shot of the cleaning room and the chair, then a patient smiling on the way out. On-screen text: New patient exam and cleaning, this month. Calm narration, one sentence, in case sound is on. End card with our practice name, phone number and the neighborhood, kept clear of the bottom third.
Questions people ask
Do I need narration if most people watch on mute?
No. Narration is optional and generated from the approved script, but the on-screen text carries the offer regardless. Write the exam price or the new-patient deal as text on screen, and treat narration as a bonus for the sound-on viewer, not the main message.
What length works for a dental Reel?
Fifteen to twenty seconds covers a room, a face and an offer without padding. The studio renders 5 to 60 seconds at 1080 × 1920 for Facebook Reels, but a dental offer rarely needs more than twenty to land before the scroll continues.
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