How do you promote a new product launch at your flower shop?
A new arrangement doesn't need a concept, it needs proof that it exists and looks like the photo. Open on the actual bunch being wrapped, not a stock bouquet or a logo animation. Show the hands tying the stems, the paper going on, the finished piece next to something for scale, like a hand or a vase. Say the name of the arrangement and the price on screen within the first three seconds. If it's limited, a cutoff date does more than any adjective. Fifteen seconds in 9:16 covers Reels, TikTok and Stories, and the same brief renders again for the website in 16:9.
Formats
9:16 · 1:1 · 16:9
Length
15-30 seconds
Where it runs
Instagram Reels, Instagram Stories, TikTok, YouTube Shorts, Facebook, website
From the guide to florists
The first three seconds: hands, stems, and the turn
Open on the bench: stems being laid in, a hand turning the bunch, paper being folded around it. Overhead or over-the-shoulder phone footage, with the sound of the paper left in. Nothing else on screen for the first beat. Then the price and the day — "Seasonal bunch, 45 euros, same day before 2 pm." The finished bouquet is the payoff, not the opening shot.
Video Ads for Florists, From the Bench to the Delivery CutoffFrom the guide to product launch
Second by second: opening, middle and close
Open on the product in use, not on a logo: one clean shot with the name on screen for the first two seconds. The middle, roughly seconds three to twenty, shows two or three things the product actually does, one shot each, with a short caption on every cut. Close on the product still in frame, the price or starting price, and where to buy it. Upload your own photos or footage and the cuts can land on the beat of the track you choose.
Launch your new product with a short video ad built from one briefA brief you can paste
Paste this into the studio chat, or change the names and numbers first.
A 15-second Reel launching our new 'Sunday Market' bouquet. Open on my hands tying raffia around the stems on the bench, then a quick turn to show the full arrangement against the shop counter, then it going into the delivery bucket. On-screen text: Sunday Market bouquet, $42, this week only. Upbeat acoustic music, cuts on the beat. End card with shop name, neighborhood, and order-by Thursday for weekend delivery.
Questions people ask
Should the video show the finished bouquet or the making of it?
Both, in that order reversed from what feels natural: hands and stems first, finished piece second. The making proves it's real and handmade; the reveal at the end gives the reader something to screenshot or send to whoever they're buying it for.
How do I show the price without it feeling like a discount ad?
Put it on screen as a fact next to the arrangement name, not as a callout or a slash-through. 'Sunday Market bouquet, $42' reads as a menu item. A red badge reads as a sale, which isn't what a launch is.
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Make this video today
Describe it in a sentence, review the plan and the price, approve, and download the MP4 or post it to Instagram, Facebook, TikTok or YouTube.