How do you promote a pre-order on Pinterest?
Pinterest plays with the sound off, so the price, the ship date and the bonus have to sit in text on the frame, not in a voiceover a browsing thumb will never unmute. Use a 1080 × 1920 pin, 20 seconds, and put the ship date on screen inside the first three seconds — that is the line people save the pin for. Narration can run underneath for anyone who does turn the sound on, but the pin has to work as a silent product shot with three facts printed on it: what it is, what it costs, and when it ships.
Formats
9:16 · 1:1 · 16:9
Length
5-60 seconds
Where it runs
Pinterest, Instagram Reels, websites
From the guide to Pinterest
Format, length and safe zones for pins
Tall 9:16 video fills the grid best, and the studio renders 1080x1920 H.264 MP4 from 5 to 60 seconds. A 1:1 square render also works when the same video runs elsewhere. Keep text well inside the frame so nothing clips when a pin is shown small, and keep the closing frame simple, because it is what a saved pin shows when the video is not playing.
Pinterest videos built for a tall, muted, browsing feedFrom the guide to pre order
Copy that makes the wait concrete
Write the headline around the object and the date: The Alder chair, shipping November 12. The offer is the reason to order now rather than at launch, a lower founding price or an included extra, stated once and clearly. The call to action carries the date: Pre-order now, ships November 12. Narration suits the material and craft details, while subtitles hold the price and the shipping date.
Make a Pre-Order Video With the Price, the Ship Date and the BonusA brief you can paste
Paste this into the studio chat, or change the names and numbers first.
A 20-second 9:16 Pinterest pin for our pre-order candle set. Open on the box being opened, then a close shot of the three candles side by side, then someone lighting one. On-screen text: Pre-order now, ships March 14, free travel tin included. Keep the text in the top two-thirds since Pinterest's save button sits over the bottom. Soft instrumental music, no narration needed. End card with the price and site name.
Questions people ask
Does the video need a voiceover for Pinterest?
No. Pinterest opens muted for most viewers, so narration is optional. Put the price, ship date and bonus in on-screen text instead — that is what carries the pin whether or not sound is on, and narration can still run for the small share who unmute.
Where should the pre-order text sit in the frame?
Keep it in the top two-thirds. Pinterest's save button, board name and profile row sit near the bottom of a 1080 × 1920 pin and cover part of the picture, so text placed low gets partly hidden the entire time it plays.
Related guides
- How Do You Promote a Pre-Order on Email Campaigns?
- How do you promote a pre-order with a landing page video?
- How Do You Promote a Pre-Order on Digital Signage?
- How do you promote a pre-order on trade show screens?
- How do you promote a pre-order on in-store screens?
- How do you promote a pre-order on a podcast promo video?
Make this video today
Describe it in a sentence, review the plan and the price, approve, and download the MP4 or post it to Instagram, Facebook, TikTok or YouTube.