How do you promote a pre-order on your Etsy listings?
You've already got a pre-order video plan somewhere — the price, the ship date, the bonus for early buyers. Etsy listings take a square video in the photo carousel, but that's not where your buyer decided to wait three weeks for a handmade mug. They decided on Instagram, scrolling. The move isn't a second brief: it's the same one, rendered again at 1:1 for the listing slot and 9:16 for the Story, so the ship date and the price land the same way in both places. Approve the first version, then ask for the second at the new ratio.
Formats
1:1 · 9:16 · 16:9
Length
5-60 seconds
Where it runs
Etsy listings, handmade marketplaces, online store product pages
From the guide to Etsy listings
Format, length and how the studio renders it
A 1:1 square render suits a gallery tile and a 9:16 cut suits a phone viewer; the studio produces both as H.264 MP4 from 5 to 60 seconds. Keep the item centered with generous margins so nothing is cropped when the tile is small. Confirm the current upload requirements for the marketplace before you submit, then re-render at the length you need.
Etsy listing videos that show the handmade detail photos missFrom the guide to pre order
Copy that makes the wait concrete
Write the headline around the object and the date: The Alder chair, shipping November 12. The offer is the reason to order now rather than at launch, a lower founding price or an included extra, stated once and clearly. The call to action carries the date: Pre-order now, ships November 12. Narration suits the material and craft details, while subtitles hold the price and the shipping date.
Make a Pre-Order Video With the Price, the Ship Date and the BonusA brief you can paste
Paste this into the studio chat, or change the names and numbers first.
I have an approved pre-order video for our ceramic mug drop, 20 seconds, 9:16 for Instagram Stories. Re-render it at 1:1 for the Etsy listing photo carousel, same footage, same script, same on-screen text: $38 pre-order, ships March 14, first 20 orders get a hand-carved coaster. Keep the price and ship date centered so nothing gets cropped in the square frame.
Questions people ask
Does the Etsy version need different footage than the Instagram one?
No. The studio composes from the same uploaded photos, footage or track and just re-frames for the square. If a shot was framed wide for 9:16, expect the studio to recompose it for 1:1 rather than crop it, so nothing important sits outside the new frame.
Can I get the pre-order video in three ratios for one price?
Each ratio is its own render and gets its own quote, but a re-render from an approved version costs less than starting fresh, since the plan, script and pacing are already locked. You approve each one separately before it renders.
Related guides
- How do you promote a pre-order on Google Display?
- How do you promote a pre-order on an Amazon product page?
- How do you promote a pre-order on your Shopify store with video?
- How do you promote a pre-order on an app store preview video?
- How Do You Promote a Pre-Order on Kickstarter With Video?
- How Do You Promote a Pre-Order on Email Campaigns?
Make this video today
Describe it in a sentence, review the plan and the price, approve, and download the MP4 or post it to Instagram, Facebook, TikTok or YouTube.