How do you promote a limited time offer on Google Display?
A hardware store ran one line on a static banner: 20% off through Sunday. Click-through sat flat for two days, then the owner swapped in a five-second video showing the actual discount tag being stapled onto a drill, with the price crossed out and the new one written by hand. The same placement, the same budget, and the banner stopped reading as filler between articles. Google Display serves your video at sizes from a skyscraper to a small square, often muted, often for a few seconds before a reader scrolls past, so the offer and the deadline have to land before the sound ever turns on.
Formats
16:9 · 1:1 · 9:16
Length
5-60 seconds
Where it runs
Google Display placements, websites, in-app placements
From the guide to Google display
Getting it into your campaign and making variants
Download the reviewed MP4 and upload it into your campaign; direct posting from the studio covers Instagram, Facebook Pages, TikTok and YouTube. Ask for a 6-second cut, a 15-second cut and both aspect ratios from the same brief so one plan fills several slots. Versions are kept, so you can re-render with a new headline and run the variants side by side.
Video for Google Display placements, built from a written briefFrom the guide to limited time offer
Format, length and the variants to keep
Render 9:16 at 15 to 30 seconds for Stories, Reels and TikTok, and 1:1 for the feed and email. A 16:9 cut fits a landing page above the fold, where the same offer is repeated in text. Make a shorter reminder variant for the final days that drops the explanation and keeps the deadline card, and re-render the vertical cut with a new date if the window moves.
Put a limited time offer on screen with a short video that states the termsA brief you can paste
Paste this into the studio chat, or change the names and numbers first.
A 15-second video for Google Display promoting a weekend-only sale at our hardware store. Open on a hand stapling a new price tag over the old one on a cordless drill. Cut to three more tagged items on the shelf. On-screen text throughout, no dependence on sound: '20% off, this weekend only.' End card with the store name, city and 'Sale ends Sunday.' Square and landscape versions, no narration needed, upbeat but quiet background track.
Questions people ask
Does the offer text need to work with the sound off?
Yes. Most Display inventory autoplays muted, so the discount, the deadline and the call to action need to sit on screen as text the whole time, not arrive only in narration. Keep the wording short enough to read in the corner of a banner, not a full sentence.
What size should the video be for Google Display?
Display slots vary by publisher, so keep the main subject and the offer text inside the middle of the frame in every version. A 1:1 render covers square units, 16:9 covers wide leaderboards, and both come from the same approved brief at no extra cost to plan.
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Make this video today
Describe it in a sentence, review the plan and the price, approve, and download the MP4 or post it to Instagram, Facebook, TikTok or YouTube.