How Do You Promote a Limited Time Offer for Your Flower Shop?
The bucket by the register is full of peonies that won't hold past Sunday, and the walk-in cooler has forty stems that need to move today, not next week. That's the offer: half off peonies until close, or a $25 wrap while supplies last. One brief covers it — a hand pulling a stem from the bucket, the price on screen, the cutoff time. The studio renders that same brief as a 9:16 Reel for the afternoon rush, then a square version for the storefront window screen, then a 16:9 cut for an email header, all from the one approved version, no new brief written.
Formats
9:16 · 1:1 · 16:9
Length
15-30 seconds
Where it runs
Instagram Reels, Instagram Stories, Facebook, email, website
From the guide to florists
Where it runs: local feeds, and the week before
Render 9:16 at 15 to 30 seconds for Reels, Stories and TikTok, where the bouquet-building clip holds attention on its own. A 1:1 cut at 15 seconds sits in the Instagram and Facebook feeds and on Pinterest, where wedding flowers get saved months ahead. In the week before a gifting date, re-render the same plan with the order-by date swapped and run it again.
Video Ads for Florists, From the Bench to the Delivery CutoffFrom the guide to limited time offer
Headline, offer and call to action
Write the headline as the offer rather than as an adjective: "Two months free on an annual plan" instead of "a great deal". Name the condition in the same breath - new customers, first order, until the end of the month. The call to action is the redemption step: "Use code SPRING at checkout." Narration reads the offer once; subtitles hold the code and the date so nobody has to rewind.
Put a limited time offer on screen with a short video that states the termsA brief you can paste
Paste this into the studio chat, or change the names and numbers first.
A 15-second video for our flower shop's peony sale. Open on a hand pulling a stem from the bucket by the register, turning it toward the light. Cut to the wrap counter, ribbon going on fast. On-screen text: Peonies, half off, today only. Warm acoustic music. End card: shop name, street, and 6pm cutoff. Render in 9:16 for Instagram Stories, then again in 1:1 and 16:9 from the same approved version.
Questions people ask
Can the same flower sale video work for Instagram and an email at once?
Yes. Approve the 9:16 version for Stories, then render the same brief again in 1:1 and 16:9 — the shots, price and cutoff stay identical, only the frame changes. Each extra format is a smaller quote than the first, since the plan is already built.
What should the on-screen text say for a same-day flower offer?
Lead with the flower and the discount, not the shop name — 'Peonies, half off, today only' reads faster than a logo animation. Put the cutoff time and the area you deliver to right under it, since that's what decides whether someone stops scrolling and walks in.
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Make this video today
Describe it in a sentence, review the plan and the price, approve, and download the MP4 or post it to Instagram, Facebook, TikTok or YouTube.