How do you promote a flash sale for your eyewear brand?
A flash sale on frames lives or dies on the number. Not "sale" — the number, the deadline, and what happens after. Open on the frames going on a face, not a logo, because that's the product doing its job. Then cut straight to the offer: 30% off, this weekend only. The studio builds this in 9:16 for Stories and Reels, with a second version square for the feed. Six to ten seconds is enough — a viewer either reads the price or scrolls, and a long wind-up loses the read before the discount even shows.
Formats
9:16 · 1:1 · 16:9
Length
6-15 seconds
Where it runs
Instagram Stories, Instagram Reels, TikTok, Facebook, email
From the guide to eyewear brands
The message: fit, lenses, price, returns
Eyewear buyers stall on the same four things. Card one: who the shape suits, in plain words — wide fit, low bridge, small faces. Card two: what is included, which prescription or blue-light lenses and at what price. Card three: your return or home try-on terms, stated exactly. Card four: where to buy. If you sell through opticians, name the nearest ones on the last card instead of a link.
Video Ads for Eyewear Brands That Put Frames on Real FacesFrom the guide to flash sale
Format, length and the variants to keep
Render 9:16 at 6 to 15 seconds, since a sale post is caught in a scroll rather than studied. Post the vertical cut to Stories and Reels, a 1:1 cut to the feed, and a 16:9 cut to email and the site banner. Make a "last hours" variant with a different closing card and re-render it in the afternoon; the plan is already approved, so only the end card changes.
Run a flash sale with a short video that shows the discount and the deadlineA brief you can paste
Paste this into the studio chat, or change the names and numbers first.
A 10-second Reel for our eyewear brand's flash sale. Open on someone trying on a pair of frames, turning toward the camera. Cut to the frames on a clean background with on-screen text: 30% off, ends Sunday. Upbeat music, cuts on the beat. Narration: one short line, casual, mentioning free returns. End card with our logo, the discount code, and the deadline held for two seconds. 9:16 for Stories, square version for feed.
Questions people ask
How do I write the discount so it doesn't get lost?
Put the number before the noun: "30% off frames," not "frames are 30% off." Keep it as the first text on screen after the opening shot, held long enough to pause on — about two seconds — and repeat it once more near the end card.
What length actually works for a flash sale post?
Six to ten seconds for Stories and Reels. A flash sale has one job: get the discount and the deadline read before the thumb moves. Longer cuts room for the offer to land; shorter than six seconds and the deadline text won't sit on screen long enough to register.
Related guides
- How to promote a flash sale for your optical store
- How do you promote a flash sale for your pharmacy?
- How do you promote a flash sale for your veterinary clinic?
- How do you promote a flash sale for your plastic surgery practice?
- How to promote a flash sale for your hearing care clinic
- How Do You Promote a Flash Sale for a Home Care Service?
Make this video today
Describe it in a sentence, review the plan and the price, approve, and download the MP4 or post it to Instagram, Facebook, TikTok or YouTube.