How do you make a 30-second brand awareness video?
A roofing company in its third year still gets asked if it's new in town. Thirty seconds fixes that, but only if nobody tries to sell anything inside them. Upload the logo, a handful of job-site photos and maybe a truck driving off at dusk, and describe the one thing worth remembering — steady, local, been here since the last storm. The studio reads the website for color and type, composes the shots against a paste-in of the brand's own site, and comes back with a version in 16:9 for YouTube pre-roll and 9:16 for Reels, both thirty seconds, neither one asking for a click.
Formats
16:9 · 9:16 · 1:1
Length
30 seconds
Where it runs
YouTube pre-roll, Instagram Reels, TikTok, LinkedIn, Landing pages
From the guide to brand awareness
Short, everywhere, in a set of three
Render 9:16 at fifteen seconds for Reels, Stories and TikTok, then re-render 16:9 for pre-roll, connected TV and the top of your homepage. Make three cuts on the same idea with different opening shots so the set can rotate without going stale. Paste your website URL once and the colors, fonts and logo carry across every version you render afterwards.
Make a Brand Awareness Video That Carries One Idea and No OfferFrom the guide to 30-second
Where it runs and what to export
Thirty seconds suits YouTube pre-roll, Reels and TikTok when the story earns it, LinkedIn, landing pages, email campaigns and in-store screens. Use 9:16 for phone feeds, 16:9 for players and screens, 1:1 for mixed feeds. Export is H.264 MP4 with AAC audio at 30 fps; post it to Instagram, Facebook Pages, TikTok or YouTube from the studio after review, and pull a PNG poster for the thumbnail.
30-second video ads: offer, proof and call to actionA brief you can paste
Paste this into the studio chat, or change the names and numbers first.
A 30-second brand awareness video for our roofing company. Open on a wide shot of a finished roof at golden hour, then cut to close-ups of the crew working — no faces to camera, just hands and tools. On-screen text, one line only: Roofing this town has trusted since 2009. Calm instrumental music, no vocals. End on our logo and city name, nothing else, no phone number, no offer. Deliver 16:9 and 9:16.
Questions people ask
What goes on screen if there's no offer or call to action?
One line, usually the business name paired with a single fact — a year founded, a neighborhood, a number of jobs done. It sits alone on the last frame. Nothing about pricing, nothing telling the viewer to do anything next.
Can the same 30-second brand video run on YouTube and Reels without reshooting?
Yes. The studio composes the scenes once from the uploaded photos or footage and renders separate versions — 16:9 for YouTube pre-roll, 9:16 for Reels and TikTok — from the same approved plan, each a separate quote.
Related guides
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- How Do You Make a 30-Second Contest Video?
- How do you make a 30-second event invitation video?
- How do you make a 30-second webinar invitation video that works with the sound off?
- How do you make a 30-second discount code video?
- How do you make a 30-second free trial video?
Make this video today
Describe it in a sentence, review the plan and the price, approve, and download the MP4 or post it to Instagram, Facebook, TikTok or YouTube.